I recently started blocking ads in my browser. I don’t actually mind advertising, and I resisted blocking ads for a long time. I understand that some sites rely on ad revenue to earn a living, and I’m fine with that.
Why, then, have I started blocking ads?
Simple. Companies that insist on using tricks to try to force you to look at ads you don’t want to see. Pop-up and pop-under ads, for example.
Worse, to me, is those ads that pop up if you simply mouse over text in the middle of a news story. This is the epitome of skanky behavior on the part of advertisers. It’s offensive and disruptive. This is why I block ads now. If advertisers would simply realize, “Hey, if we only put some ads here and there in the main page and refrain from making them stunningly distracting, from interfering with the actual usability of the site,” then I would be perfectly happy to turn off the ad blockers and let the ads back into my life.
Until then, I’ll block the ads.